Press-release Russian diving magazine "DIVING CLUB" - winner of the year in media world
The prestigious competition among magazines and newspapers "Cover of the year" became a peculiar "Oscar" in media world of Russia and CIS countries. There are 9 nominations in the competition: from business and fashion editions to magazines for men and women. Academic jury has a difficult task to chose only one edition out of the dozens of competitors in each nomination. The final of the competition is a great show held in the New Opera Theater of the Hermitage Garden in the center of Moscow - just once a year. The hall of the theater is usually filled with pop and rock stars, famous actors and actresses, top businessmen and politicians. Some of them are supposed to give the prizes to winners, some of them come there for watching the show and posing in front of numerous TV-cameras: full version of the final is always shown on the central channel of Russian TV.
The competition "Cover-2000" became particular for the diving industry: for the first time in the history, a specialized diving magazine got Grand-prix in its nomination! Russian diving magazine "DIVING CLUB" became a winner in the nomination of travel, sport and all other specialized editions! "The face of the best cover" - a famous showman Valdis Pelsh - came to the podium in full diving gear. All colleagues and nominees were clothed classically in tuxes and ties, so that his bizarre dress of BCD, tank, regulator and suit became a new fashion sensation.
Both Valdis Pelsh and the director of "DIVING CLUB", Dmitri Orlov received so desired prizes - golden "Cyclopes" with sapphires in eyes. They talked to the audience about SCUBA diving and underwater world.
That was a great victory of the magazine "DIVING CLUB" and the whole Russian dive industry: for the first time, SCUBA diving was praised on the top show-program in front of TV-cameras and, therefore, of the whole country. For the first time, SCUBA diving put in the shade all other sports: football, hockey, tennis etc. That means, diving is going to the new era in Russia: from the sport of small diving community to the active leasure of masses.
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The detailed photo-report of the ceremony will be published in the next issue (# 4 2001) of the magazine "DIVING CLUB".
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